Today I heard a story about the immediate impact of Twitter, or Twitimpact (that’s right you read it here first, Twitimpact). The story goes like this:
- Celebrity eats out at a favorite Hollywood spot.
- Celebrity skips out on bill. Claims wallet was in car and never returns.
- Server at the eatery tweets (sent a Twitter message) about it.
- Celebrity sees tweet and gets angry.
- Celebrity then has her assistant pay the bill but not the tip.
- Server tweets "NO TIP."
- Celebrity returns to the scene of the crime and slaps three dollars on the table in front of server.
- Server tweets "Thank You" to the celebrity.
- Server gets fired. Presumably at the celebrities request.
- Server continues to happily tweet saying "thank you" to the celebrity for days off with family.
- People feel bad for the server and add their own tweets.
- Celebrity looks even worse.
This silly incident has forever affected the celebrity's Brand. It could have a very real, and immediate, impact on the viewership of the celebrity's TV show. Which in turn effects advertising dollars for the network. All because she chose not to pay for the daily lunch special. What is the ultimate cost of that lunch? More...
10.15.09 14:31 by Dan
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As we interact with business owners and other members of the business community we notice a lot of confusion as to what Brand is. Everyone indicates that they know what Brand is, yet few can really put their finger on a solid definition when asked. To help define Brand and make it easier to understand I have outlined the four basic components that, when working together, create a powerful Brand. More...
09.23.08 01:18 by Dan
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